CraftWeb

Search Engine Optimization

From a quiet Back Street to a Busy Thoroughfare

With Search Engine Optimization (SEO) you can move your site up the rankings in Google and other search engines. SEO is concerned with your organic search results. Organic search results are those that occur based on the search engine ranking algorithms. The search engines analyse your site and based on many factors they automatically decide where your site appears in the results page.

Typically a higher ranking in the search engine results page can make a big difference to the number of people visiting your site.

Creating a web site that has the best possible chance of doing well in the search engine rankings involves the consideration of many factors including important search terms for your particular business. It also takes into account the choice of domain name, page titles, page names and page meta tags. The content of your pages also matters as does the number of external pages that link to your site.

Search Engine Optimization is an integral part of the design and build process here at Craftweb and we will gladly work with you to apply SEO techniques to your existing site to improve your rankings.