Web Standards
Why do Standards Matter?
At CraftWeb we endeavour to create sites that conform to the World Wide Web Consortium (W3C) standards. The W3C is an international community that develops standards to ensure the long-term growth of the Web.
It is best practice to follow their standards in creating a web site for several reasons. Complying with Web standards can give your web pages greater visibility in web searches. A properly structured web page will allow search engines to evaluate the information in the document and can have a positive effect on your rankings.
Complying with standards also ensures that older web browsers can still display the content of your site meaning you are reaching the widest possible audience.
The use of standards also means that your site will be easier to maintain no matter who works on it resulting quicker turnaround for changes.
Adhering to standards also makes your web site more accessible to people with disabilities.
